Jeff Gordon is selling wine? NASCAR’s famed number 24 is offering five varieties (priced at $40-70) for sale at jeffgordonwines.com. Someone fire the marketing clown that came up with this idea. I have nothing against NASCAR. I have friends that watch and have even tuned in to the occasional race. I realize that Jeff Gordon is not your typical stock-car driver, but this is a complete mismatch. NASCAR is beer territory, where Bud and Busch reign supreme. I just don’t see this working. Gordon seems like a nice enough guy. He’s proven himself over the years to be one of the best drivers ever. He has 81 wins and 4 NASCAR cup victories, but this decision leaves me at a loss.

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