There’s this romanticism that is associated with the wine bottle. A candlelit room, a little mood music , the warmth of the fireplace, and a good bottle of wine is tough to beat when you’re feeling amorous. Would it be the same if the wine was poured from a box? I’m not so sure.
Boxed wines have gotten a bad reputation over the years because, well..(I wanted to say they deserve it, but in boxed wine’s defense, I’ve never actually tried any. I understand that they’re really bad.) It’s not even just the bottle, it’s the entire protocol involved. I’m just now coming to terms with twist caps in place of corks. I love the sound of a cork popping, and even beer cans and bottles sound out when opened. It’s such an inviting sound, I can’t help but smile.
But there’s still hope for the box. The wine is actually kept in an airtight bag. As it deflates no air is let in, so the wine retains its freshness for up to six weeks as opposed to a couple days. There’s not much chance of wine lasting that long in my house, but it’s good to know I won’t be pouring any old wine down the drain. “Chateau Cardboard” also costs 50% less to package and ship, so guess what? It makes the wine less expensive for us. Three liters will set you back less than $20, which sounds too good to be true. This roughly translates to four $5 bottles. I never shy away from $10 magnums (even though I probably should). How bad can they be?
I intend to answer that question this weekend. Taylor Eason recommends Hardy’s (Southeast Australia) and Black Box (California). She suggests you steer clear of Wine Cube and Bota Box. I’ll probably go with a Pinot Grigio for starters. If it’s any good I’ll try a red, they’re a little less forgiving. I can usually get through an iffy Pinot, but crappy red wine really sucks.
Will there be a day when boxed wines rule the market and you can buy single servings in Capri Sun-like pouches? I seriously doubt it. However, half of the wine Australians drink is boxed. Europeans, including the French, are on board and sales in the US have risen in recent years. I’ve decided that I will call it a cask while I’m drinking mine this weekend. After all, a cask is much cooler than a box.