I reported a while back how the French were working on ways to spice up its advertising for younger consumers. I personally think they are overlooking the perfect opportunity, but no one listens to me. Coteaux du Tricastin AOC, is considering a name change simply because they share the moniker with an adjacent nuclear power plant. Maybe I’m a little too far outside the box, but I see endless marketing prospects for these wines. Kids today would drink this shit, even if it didn’t contain alcohol. It can’t be any worse for you than Red Bull. Here’s the clincher, the Tricastin plant actually leaked uranium on July 11. Growers in the area are worried they might suffer negative publicity from the breach, but I say bring it on!

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